Over 100 Consumer, Health, and Senior Organizations Launch Prop. 79 Campaign for Cheaper Drugs

Ballot Measure Offers Deep, Enforceable Prescription Drug Discounts For Californians Who Can’t Afford to Pay High Retail Prices

SACRAMENTO, CA – Over 100 organizations representing millions of California consumers, seniors, patients, and families have endorsed Proposition 79 and launched their campaign at a news conference in Sacramento today. The coalition supporting the prescription drug discount ballot measure laid out plans for an aggressive grassroots and web-based campaign aimed at mobilizing voters throughout California to support Prop 79 and reject Prop. 78, the pharmaceutical industry-sponsored measure that also will appear on the November 8 ballot.

“The pharmaceutical industry has raised over $75 million to flood the airwaves with misleading ads to try to protect their ability to price-gouge Californians,” said Anthony Wright, Executive Director of Health Access California. “We intend to campaign throughout the state to energize voters in neighborhoods and online to stand up to the pharmaceutical companies and give California the negotiating power to rein in high drug prices.”

Prop. 79 enables the state to use its market clout as a big purchaser of drugs to negotiate deep and enforceable discounts for Californians who cannot afford to pay retail prices for prescription drugs. Prop. 78 relies on drug manufacturers to voluntarily lower their prices and does not allow the state of California to enforce any discounts. The voluntary program under Prop 78 could end at any time if not enough drug companies agree to participate. ...

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Consumers Union

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