Americans Can Help Each Other Learn About the New Medicare Prescription Drug Benefit

30-Second TV Ad Begins Airing Today

A new advertisement about the Medicare prescription drug benefit began airing today on national network and cable programs. The television ad is sponsored by the U.S. Department of Health and Human Services (HHS) and builds upon efforts to educate people with Medicare and their families before coverage enrollment begins Nov. 15, 2005.

“Americans’ willingness to help each other is one of our defining and finest qualities. We are going to tap into this spirit with our outreach activities,” HHS Secretary Mike Leavitt said. “Almost every American knows a Medicare beneficiary -- we are asking people to talk to beneficiaries, to help them sign up and gain the peace of mind that Medicare will cover the prescription drugs needed to stay healthy.”

The 30-second television ad highlights how Americans help each other every day in a variety of ways, and encourages a similar approach when making choices concerning prescription drug coverage. Visual images include two teammates helping a third off the playing field, a woman giving directions to a lost driver, a man helping a woman carry a stroller up a flight of stairs and a family discussing Medicare Prescription Drug Coverage in their dining room. An announcer notes, “Everyone who is eligible for Medicare can be covered for the prescriptions they need to stay healthy. But all of us should learn more about it.” ...

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U.S. Department of Health & Human Services

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